Forming the company Zuffa (Italian for "brawl") with their close friend Dana White, the Fertittas continued the efforts to legitimize the sport. Things started to turn around when the company was bought by the Fertitta brothers, a pair of Las Vegas billionaires. It dropped the tournament format, and senior referee John McCarthy worked with the California and New Jersey State Athletic Boards to draw up a strict rule-set emphasizing fighter safety, which became known as the Unified Rules of Mixed Martial Arts. The fledgling sport soon faced political opposition for its perceived barbaric nature, and 36 states passed laws banning "no holds barred fighting." As viewership declined due to the restrictions, the company instituted more safety measures to make competition more akin to a combat sport that focused on individual achievement rather than a no-holds-barred contest between styles. Howard Rosenberg, a television critic, coined the term "mixed martial arts" to describe the new hybrid style.
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Over time, fighters learned to cross-train in the most effective styles, studying BJJ as well as wrestling and various striking techniques. Other fighters rose to prominence by researching previous events to learn which techniques were truly effective in the Octagon and which were not. Royce won several more tournaments before the Gracies dropped out of the company.
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The Ultimate Fighting Championship expanded into a series of events with new and returning fighters. The statement had been made that the way to win a "real" fistfight was nothing like viewers were expecting. Most of his opponents were ignorant of submission grappling and could not defend themselves when they were taken to the ground. Royce won the competition easily by tackling his opponents and quickly rolling them into submission holds, forcing them to "tap out" and concede defeat. The Gracies entered their youngest and smallest adult member into the tournament, 27-year-old Royce, to prove that BJJ techniques could overpower physically stronger opponents. The event was intended to showcase the effectiveness of BJJ. Behind the scenes, however, the event was masterminded by the Gracies, a Brazilian clan of martial artists who had developed a style of submission grappling called Brazilian Jiu-Jitsu (BJJ) that they believed could defeat any style. The event was billed as a no-holds-barred tournament straight out of Bloodsport to determine in real-life conditions which martial art style was " the best." Could Kung Fu beat Karate? Could boxing beat wrestling? These questions would be answered inside a chain-link enclosed "Octagon".
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A latter and more successful creation was the Ultimate Fighting Championship by Rorion Gracie and Art Davie in 1993, soon 33 years after "Herois do Ring".
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Contrary to popular belief MMA is much older than the first UFC, with the first televised MMA event being in Brazil and in 1960 with the first Gracie clan MMA tv show being the Heróis do Ringue ("Heroes of the Ring" in Portuguese) in 1960. Though similar sports have existed at certain points throughout history, most notably in the Greek Olympic sport Pankration, modern mixed martial arts began in Brazil.